✦ Start growing!
Growth Marketing · E-Commerce · Cologne

Your growth. Through

I bring clarity, set priorities and drive growth systematically, data-driven and with a clear focus on profitability.

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Ad spend managed
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Average ROAS
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Best ROAS (Google Ads)
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E-Commerce experience
WeDooSo

I'm Rody.
I bring clarity.

Growth Marketer with experience across multiple D2C brands and over one million euros in managed ad spend. I work with brands that already generate revenue and have an internal team but need strategic clarity and an experienced sparring partner.

I analyse, prioritise and deliver clear recommendations that directly impact margin, growth and profitability.

Let's connect →
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Strategy not a task list

I deliver clarity, priorities and direction. As a partner I make sure the right things happen.

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Monthly performance audit

Meta, Google, Shopify and funnels analysed regularly. Weak spots identified before they become expensive.

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Sparring partner at eye level

Not an agency sending reports. I think along, challenge assumptions and bring perspectives that are missing internally.

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Clear value add

I only take on projects where I can make a concrete contribution to growth.

What I do

Growth Marketing.
Clarity. Priorities. Results.

I develop the strategy, define priorities and bring clarity to complex growth questions.

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Performance Audit

Monthly analysis of Meta, Google, Shopify and funnels. Weak spots made visible and prioritised with concrete recommendations.

Shopify PDP Optimisation A/B Testing GA4 Heatmaps
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Meta & Google Strategy

I define the strategy, budget allocation, audiences and creative direction for profitable growth.

Facebook Instagram Threads Messenger CAPI Setup
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Growth Strategy

Where does more budget pay off? What is blocking growth? Which levers have the biggest impact? I answer these questions with structure and data.

Search Shopping P-Max Display YouTube GTM
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Creative Strategy & Briefings

I develop the creative strategy, define angles and hooks and create briefings that are ready to act on.

UGC Hooks Briefings Ad Creatives Creative Testing
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Retention & CRM Strategy

Email flows, loyalty and retention levers built strategically. Clearly prioritised and ready to implement.

AWIN Affiliate Loyalty Ambassador
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Offer & Funnel Strategy

Which offer converts best? Where does the funnel drop off? I analyse the full purchase journey and recommend concrete improvements.

Pinterest Amazon Klaviyo Bing TikTok
How we work

Clear collaboration, clear results

01

Intro call & fit check

First conversation is free. I assess whether your situation and my approach are a good match before we move forward.

02

Initial analysis & priorities

I analyse your current performance, identify the three biggest growth levers and create a clear action plan.

03

Ongoing partnery

Regular strategy calls, monthly performance audit and async questions. Clear recommendations your team can act on immediately.

04

Ongoing optimisation

Every month results are reviewed, priorities adjusted and new growth opportunities identified.

Case Study

From $0 to $677,000 in revenue in a matter of months

For an international D2C brand we managed Meta and Pinterest Ads across the full funnel, from creative testing through the scaling phase to structured reporting.

The brand sold via Shopify. I worked closely with the internal team and took full ownership of paid media strategy, creative briefings and performance management.

Result: 6.27x ROAS on over $107,000 in ad spend, profitable and scalable.

$0
Ad spend
0
ROAS
Results & Data

Real campaign data.
No polished numbers.

A selection of managed campaigns. All brands anonymous, all figures real and verifiable.

Platform Budget managed Revenue generated ROAS
Google Ads €640,446.00 €2,270,712.00 3.55x
Meta Ads €778,849.00 €1,905,808.00 2.45x
Meta Ads €95,596.00 €593,049.00 6.20x
Pinterest Ads €12,452.00 €84,633.00 6.80x
Google Ads €14,111.00 €60,266.00 4.27x
Google Ads €5,925.00 €58,570.00 9.88x
Meta Ads €12,179.00 €43,893.00 3.60x
Amazon Ads €6,999.00 €39,572.00 5.65x
Google Ads CHF 41,008.00 CHF 132,818.00 3.24x
Meta Ads CHF 70,721.00 CHF 101,576.00 1.44x

* Brand names are withheld on request. All data is real and verifiable.

Contact

Does this fit your situation?

You want clarity on your growth but don't know where to start? Get in touch. The first call is free and I'll tell you honestly whether I can help.

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Cologne, Germany